Radiance is a women’s fragrance and ninth released by Britney Spears for Elizabeth Arden in September 2010. Spears first revealed the fragrance in her Twitter account, later revealing through the same social network an advertisement. The top notes of “Radiance” are wild berries and soft, dewy petals, mixed with tuberose, jasmine, orange blossom and iris.
Spears first revealed on her Twitter account that she was launching her ninth fragrance titled “Radiance” after tweeting an advertisement of it, saying, “Just got the imaging for my new fragrance Radiance and thought I’d share it with all my tweethearts”. Later, the singer revealed on a press release her personal thoughts about the fragrance, saying, “I love the feminine scent of my new perfume Radiance. It has the power to make any woman feel beautiful”. On August 29, 2010, after uploading a promotional commercial of “Radiance” to her Facebook account and YouTube channel, Spears tweeted, “Aloha! Here’s my new commercial for Radiance…do you like? -Brit”. Later, the dress Spears worn on the commercial was donated to raise funds for The Matthew Van Daff Special Needs Trust. The fragrance was also shown on Spears’ music video for “Hold It Against Me” (2011).
“Radiance”, according to online store Fragantica, “is a feminine blend of red berries, delicate flower petals and soft musk, packed in a bold and girly, light blue and pink bottle, decorated with fake rhinestones.” The fragrance was co-created with cosmetic company Elizabeth Arden, who described the product as, “Luscious berries and dewy petals unfold to reveal a radiant heart of luminous pure white flowers, lit from within by the glow of precious amber, woods and sexy musk.” “Radiance” is available as 50 and 100 ml EDP, while a gift set featuring a Body Soufflé was also released. In 2011, “Radiance” was re-issued in a new fragrance titled “Cosmic Radiance”.
In March 2011, company Brand Sense filed a lawsuit against Spears and Elizabeth Arden seeking $10 million in damages, claiming that the singer and her father, Jamie Spears, allegedly stopped paying their thirty-five percent commission that was agreed as part of the contract terms. The lawsuit stated:
“Britney secretly made a separate deal with Elizabeth Arden in a sneaky underhanded effort to circumvent and evade its obligations to Brand Sense … Brand Sense had a contractual right to a 35% commission on any Britney Spears-branded fragrance sold by Elizabeth Arden. But Mr. Spears complained that the commission was too high and said that Britney did not want to pay it.”
In July 2011, a Los Angeles judge denied the request by the company lawyers, claiming the fact that Spears is still under conservatorship. Brand Sense, however, stated that they would appeal the decision, saying Spears “currently has the mental, emotional and physical capacity to endure the strain of a months-long international concert tour, make numerous public appearances, engage in interviews with the media, participate in numerous promotional campaigns for her various business enterprises, and maintain custody of her children.”