Categories News

Britney announces new line of fashion and lifestyle merch

I think this is a surprise for all of us but… Britney has partnered with Epic Rights to launch her own fashion and lifestyle brand.  The expected retail launch is spring 2019 and it might be available for purchase on Amazon.

Here’s the full report by WWD

OOPS…SHE DID IT AGAIN: Britney Spears is continuing to expand her brand. The pop icon, who appears in Kenzo’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise.

The Britney Spears Lifestyle program will span fashion apparel, hair care, accessories, exercise gear and electronics. It has an anticipated retail launch of spring 2019.

“I am excited to collaborate with Epic Rights to create a new contemporary lifestyle collection,” Spears said in a statement.

“We see this new lifestyle collection as Britney’s next step in connecting with her legions of loyal fans around the globe,” added her manager, Larry Rudolph. “Sharing her style and fashion sense through products she has developed is a testament to her authenticity as well as her commitment to and appreciation of the fans that have made it all possible.”

The superstar hopes to expand her brand presence in the marketplace on a global scale through the partnership with Epic Rights. The global brand management and licensing company will also manage her e-commerce initiatives, which include Amazon.

“Britney continues to be one of the biggest pop stars in the world with numerous multiplatinum records and awards over the past 20 years. As a passionate artist, successful businesswoman and devoted mother, her strive for excellence is unparalleled,” added Dell Furano, chief executive officer of Epic Rights.

A legend in pop music, Spears has sold more than 70 million albums, singles and songs. Her fragrance line, with Elizabeth Arden, is available in more than 85 countries.

In 2013, Spears opened her record-breaking residency, “Britney: Piece of Me,” at The Axis at Planet Hollywood Resort & Casino. The residency has sold almost a million tickets, generating more than $140 million in gross revenue. She will embark on a tour across the U.S. and Europe starting July 12.

Categories Music News

Britney’s “Make Me” has been Certified Platinum

Amazing news Army! Glory’s 1st single “Make Me” has been officially certified  Platinum in the U.S. by the RIAA,  after having sold  the equivalent of one million units (pure sales + digital + streaming). Congrats Britney!

 

And last but not least, we also have very good news from the UK. The BPI certified “Oops I Did It Again” as Platinum Single on April 20. This means that the song sold more than 600.000 copies. Congrats again, Britney!

Categories Events Interviews News Photos Videos

Britney attends the GLAAD Media Awards

Yesterday, Britney attended the GLAAD Media Awards where she received the Vanguard Award. Here are all the pictures and videos. Also, Jim Parsons, who later accepted the Stephen F. Kolzak Award for his work toward combating homophobia, thanked Britney in his speech, watch down below what he said.


Gallery Links:
Public Appearances > 2018 > April 12 – 29th Annual GLAAD Media Awards – Red Carpet


Gallery Links:
Public Appearances > 2018 > April 12 – 29th Annual GLAAD Media Awards – Show


Gallery Links:
Public Appearances > 2018 > April 12 – 29th Annual GLAAD Media Awards – Press Room


Gallery Links:
Public Appearances > 2018 > April 12 – 29th Annual GLAAD Media Awards – Backstage

 

 

 

 

She helps us accelerate acceptance #GLAADawards #ally

Una publicación compartida de Ricky (@ricky_martin) el

Categories Music News

New duet with Panic! At The Disco coming soon?

There’s a rumor floating around that Britney has recorded a new song with the american rock band Panic! At The Disco.

The info came from a Panic fan account that tweeted the info and the tweet would have gone unnoticed (like many other rumors on social media accounts) but Panic’s official twitter liked it… and back then they only had like 100 liked tweets ever (the account was created in 2008). This can only mean two things: They confirmed the rumor or whoever manages the account thinks it’s a good/funny idea.

What do you think? I love the idea.

Categories Interviews Magazines News Photos Scans

Grazia Magazine: Scans + Interview

Here are the scans of the March 23 issue of Grazia Magazine, France, and parts of the interview (Thanks to BreatheHeavy for the translation).


Gallery Links:
Magazine Scans > 2018 > March 23 – Grazia Magazine, France

On why she prefers to work with younger artists and when will she release new music: “I don’t know,” but added that she “would especially like to write for others. There are amazing artists nowadays and I would like to work with the young generation. They are the ones who want to experiment. The older ones are more jaded… they don’t always put their heart into what they do. Working with young people… you see them shine and open themselves [up]. It’s a lot more interesting.”

On the matching denim outfits she and Justin Timberlake wore at the AMAs: “It was my idea. I love denim and corsets so that’s what I asked my stylist [to create]. As a joke, we gave Justin a jean jacket and honestly we thought he would never wear it., but he did and it went down in history. Beyond the fact that we were matching, I think it’s because it was different. I was also wearing a lot of diamonds and I think that the casual side of jeans along with a lot of jewelry made the whole outfit very cool.”

Categories Interviews

Vogue Interview: Britney talks about her new campaign for Kenzo and how she defines mom fashion

Britney Spears has one not-so-fond memory of the 1980s. “I used to wear big bows on top of my head,” she says on the eve of the debut of her first luxury fashion campaign (it’s hard to believe there’s something she hasn’t done). “I mean, ugly was the way to go in the ’80s, it was all just completely obnoxious—but there was also something so refreshing about that and the fact that we didn’t care what anyone thought about our clothes.” When Spears was approached by Kenzo’s creative directors, Carol Lim and Humberto Leon, about becoming the face of the label’s second nostalgia-based La Collection Momento for Spring 2018 (a tribute to the debut of Kenzo Jeans in 1986), she was excited by the prospect of bringing back that loud, no-holds-barred, ’80s attitude.

The bright campaign was shot on location in Los Angeles by Peter Lindbergh and features pieces like a cropped denim jacket, thigh-high lace-up boots, and a sweatshirt and baseball hat stamped with a throwback version of the original Kenzo logo. “This collection is very youthful,” says Spears. “We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool.”

Let us not forget that Spears is a 36-year-old working mom of two. The days of schoolgirl miniskirts and red vinyl catsuits are far behind her, and she tends to gravitate toward more practical, bohemian-inspired clothing, mostly in a palette of soft ivory and white. “It’s tricky because as a mother, you don’t take as much risk with your style,” she says. “I think when I was younger I took so many risks and really went for it. There was no planning what I wore, and it was like, okay, I am just going to put on the most outrageous thing. I think as a mother you hold back from that out of fear of embarrassing your kids and out of respect for them.”

When Spears is home with her boys, Sean and Jayden, she is “in a nightgown most of the time.” And while she may not be wearing things like meat dresses or thongs on the red carpet, she does say that “there is something very courageous about the younger generation just wearing whatever they want all the time, but I don’t know if I could do it at this point. I think I would go and hide under a rug or something, because I’ve been dressing a certain way the past 15 years and I wouldn’t know how to react to a big change.”

Luckily the Kenzo campaign has given Spears a new outlook on embracing more playfulness in her current wardrobe. And playfulness, after all, is something that comes naturally to her—just watch one of her incredible Instagram videos featuring her own idiosyncratic version of a runway walk. The giant hair bows might be long gone, but Spears is not afraid to step out of her comfort zone and get experimental. And her sons sometimes give her the confidence she needs to mix things up. Watching them wear things that clash or have wild prints, she says, is “intoxicating because you are like, You know what? I’m not going to care what I wear today.” She adds, “As a mother, I used to be very strict about what they wore, but, at this point, they are growing up and becoming their own people. I want them to do their own thing—I respect that.”

 

Source

Categories News Photos Videos

Official announcement: Britney is the Face of Kenzo’s Latest Collection

As we already knew, Brit is the new face of Kenzo’s La Collection Memento N°2 campaign and today the clothing line made the official announcement. Here are all the photos and videos… We must admit that the photos are amazing (a little bit too much photoshop but amazing anyway).

Britney made the announcement on Instagram earlier today: “So excited to announce my new campaign for @KENZO’s La Collection Memento No2,” she wrote.


Gallery Links:
Photoshoots > 2018 > Peter Lindbergh

 


Gallery Links:
Other Projects > Advertisements/Commercials > Kenzo > Behind The Scenes

Categories News Videos

First official look at Britney’s new Kenzo campaign

As we already know, Brit will be the new face of Kenzo’s Collection Memento N° 2 line and Kenzo finally posted a first look of the new campaign. The official and full reveal will be on March 20th. Are you ready?