She released her first fragrance with Elizabeth Arden, Curious in 2004, which broke the company’s first-week gross for a perfume. By 2009, she had released seven more fragrances including the popular perfume Fantasy, which earned her the recognition of the best-selling celebrity fragrance line on the market. The singer’s Elizabeth Arden scents make up 34% of celebrity fragrance sales. In 2010, Spears released her eighth fragrance, Radiance. In March 2011, company Brand Sense filed a lawsuit against Spears and Elizabeth Arden seeking $10 million in damages, claiming that the singer and her father, Jamie, stopped paying their thirty-five percent commission that was agreed as part of the contract terms. In July 2011, a Los Angeles judge denied the request by the company lawyers, claiming the fact that Spears is still under conservatorship. Brand Sense, however, stated that they would appeal the decision. In 2011, Radiancewas re-issued in a new fragrance titled Cosmic Radiance. Worldwide, Spears sold over one million bottles in the first five years, with gross receipts of $1.5 billion. As of July 2014, Spears has released 16 fragrances through Elizabeth Arden.

In 2015, it was revealed that Britney’s fragrances has sold $2 billion worldwide.