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- Duration: March 3, 2009 – November 29, 2009
- Shows: 97
- Box office: $131,800,000
- Photos: Click here
The Circus Starring Britney Spears was the seventh concert tour by Spears, in support of her sixth studio album, Circus. The stage was set in-the-round to resemble an actual three ring circus. A week after the tour was announced, 500,000 tickets were sold, prompting promoters to add more dates. The tour also broke attendance records in many cities, and all the North American shows were sold out. With a gross of $131,800,000 it became the fifth highest grossing concert tour of 2009. The show generated controversy on the Australian leg after a reporter said that a great number of fans had walked out during the performances. However, this was later denied by Spears’s management and promoters.
Background
On September 9, 2007, Spears performed “Gimme More”, the lead single from her fifth studio album Blackout (2007) at the MTV Video Music Awards. Her last live performance had been during The M+M’s Tour in May of the same year. Her singing, her dancing and even her wardrobe were all commented on extensively, and it was considered hurtful for her career. In October 2007, it was reported that Spears was planning to go on tour to promote the album and was holding open dance auditions, but this was later denied by Jive Records. In February 2008, similar reports surfaced that Spears had already rehearsed in private for a month at Millennium Dance Complex in Los Angeles, and would be leaving to Europe during the following weeks for a worldwide tour. However, it was finally cancelled due to unknown reasons. In September 2008, after New York City radio station Z100 premiered her single “Womanizer”, Spears made a surprise appearance on the show and announced she would be going on a worldwide tour during 2009 to support her sixth studio album, Circus (2008). The concert promoter was AEG Live. Former director of the tour, Australian choreographer Wade Robson, said that the tour would visit the United States, the United Kingdom, and would also reach Australia.
After her live performances in the Big Apple Circus tent at Lincoln Center for Good Morning America on December 2, 2008, Spears officially announced a first leg of twenty-five dates in the US and two dates in the UK, with the tour launching on March 3, 2009, in New Orleans. Big Apple Circus performers supported Spears during her performance, and ultimately went on to open for her throughout the tour. The Pussycat Dolls were also selected in October 2008 as the opening act of the first North American leg. Spears’s manager Larry Rudolph claimed that the show would “blow people’s minds and promises to show Britney’s fans something they will never forget.” He later added, “she goes full-speed the whole show – about an hour and a half. It’s pretty intense. This is a full-blown, full-out Britney Spears show. It is a pop extravaganza. It is everything everybody expects from her — and more!” On April 28, 2009, eight European dates were added. The following day, four more dates were announced in Russia, Poland and Germany. On June 9, 2009, Spears announced that she would tour Australia for the first time in November. Six dates were initially announced. Spears stated, “I’ve wanted to tour Australia for quite some time and now it’s finally happening. My Circus tour is the best show I have ever created and I can’t wait to perform it for all of my Australian fans. See you guys soon!” The following day, it was announced on her official website that she would return to North America for a second leg, visiting twenty cities. The Circus Starring Britney Spears was also rumored to reach South America, however, Spears’s manager Adam Leber denied this despite their efforts to do so.
Development
In October 2008, Spears hired Wade Robson, who had previously worked as director for her Dream Within a Dream Tour, to direct the tour; he announced that rehearsals would start in January. His wife, Amanda Robson, was also hired as co-creative director. Andre Fuentes was chosen as the lead choreographer. However, on December 23, 2008, the Robsons and Fuentes were replaced due to unknown reasons by Jamie King, who previously collaborated with Spears in her Oops!… I Did It Again World Tour. He did the casting of the dancers and acrobats, and worked with Spears on the setlist and the choreography. King described the show saying it was “sexy, fun, explosive, and full of surprises. While avoiding such traditional circus elements as live animals, we’ve created something innovative and exciting using contortionists, dancers, lighting, fire and other special effects”. Simon Ellis was hired as the musical director. The production design was done by Road Rage, a formed alliance between Nick Whitehouse, Bryan Leitch, William Baker and Steve Dixon. Lightning design was done by Visual Light, conformed by Whitehouse and Leitch. The stage was designed by Road Rage and set in-the-round, with a big stage in the center painted to look like a target. There were also two satellite stages in the sides unified by small catwalks, to resemble an actual three-ring circus. The stage was built by Tait Towers and included nine lifts, which had a cost of $10 million. It traveled in 3,000 rolling cases packed into 32 semis and a crew of 150 people was needed to set it up. There was a semi-transparent Element Labs Stealth cylinder screen above the stage, comprising 960 panels that Solotech built into custom frames. The backdrops were designed by Dirk Decooedt. There were three new film sequences shot exclusively for the tour: an opening video featuring Perez Hilton, a video of Spears set to Marilyn Manson’s “Sweet Dreams Are Made of This” and a final montage. The three videos were created by Veneno. Props, including swings, couches, unicycles, stripper poles, a gold cage and giant picture frames, were designed by ShowFX Inc.; they also provided custom VIP couch seating that lined the perimeter of the stage. VYV provided the video control, which included two Photon Show media servers and two Photon Controllers. The servers took timecode for the show and wrapped the images around the Stealth screen. Emric Epstein of VYV explained, “The servers and software permits us to control a large number of video layers on the 360˚ LED screen, composite the layers in realtime, and transform the final output so that everything look seamless after going through the LED controllers. There is also an astounding 3D preview of the stage and video screens in the software so you can control or re-program the show without being inside the arena bowl”.
The sound was provided by Solotech. Front of house engineer Blake Suib explained that, “[Me] and Solotech were asked to come up with a design that blocked the least amount of seats but provided the quality and coverage that [Spears] expects and that we were looking for”. The public address (PA) was made of 64 Milos that split into four hangs of 16 per hang. Two at the 50 yard line pointed one way and directly behind, two at the 50 yard line pointed the opposite way. Also present were 32 Micas; 16 per hang, pointing to the sides. Each one of the four hangs had its ownequalization (EQ) and level control, so in case one of the speakers were louder there would be a separate EQ to compensate for any change in the tone due to the distance. All the components and tools used in the public address were designed by Meyer Sound Laboratories, including a software called Mapp, used to decide where to point the PA; the Simm, to analyze and time align the PA accurately; and the Galileo, used to EQ and balance all the sections of the PA. The speakers were self-powered with amplifiers also built by Meyer Sounds. There were 24 HP700 subwoofers positioned all over the arena floor, and the Simm and Galileo were used to time align. Spears used a Crown CM-311AE headset microphone wearing the mic’s beltpack (usually hidden in color matching material) on her top or pants, she did not use in-ear monitors; instead 12 Meyer CQs were positioned, eight flown around the center ring and two on each of the smaller stages. Spears specifically asked Suib to make the show sound similar to a dance club. Solotech provided the lighting package, including a mostly Vari-Lite rig, with 80 each VL3000s and VL3500s in various positions, and 60 VL500s built into the stage deck. Whitehouse also had 18 PRG Bad Boy luminaires, 16 of which sat in pods that hung in various positions lower than the rest of the rig, with two more at either end of the stage. Each of the eight pods housed two Bad Boys, two of the VL3500s, one Robert Juliat Ivanhoe followspot with scroller under DMX control, and a Molefay. Fifty Martin Professional Atomic Color strobes and four front of house Robert Juliat Aramis followspots rounded out the lighting package. The lightning team had to rehearse for a month to prepare. The tour was also the first to use the touring version of the PRG Virtuoso V676 console to control the system, which was used from the beginning of the European leg until the end of the tour. Pyrotechnics and jets of smoke used in the show were created by Lorenzo Cornacchia of Pyrotek Special Effects and Tait Towers.
“We are enormous fans of Britney, and have been waiting for the perfect moment to collaborate with her. It’s going to be wild. We wanted to create something much more provoking and indecent … something animalistic and primal. We are confident that this tour partnership, an autobiographical tribute for one who has always been in the spotlight: scrutinized, watched, imitated, photographed, criticized and loved, will be an enormous success”.
The costumes of the first segment were selected to show a metamorphosis. The cheetah headdress represented an animal. The jacket and whip represented both a ringmasterand a lion tamer. She took the headdress off at the end of the first song to reveal a Swarovski-crystal corset, fishnets, and boots and entered the cage to represent a slave. The wardrobe for the song “Mannequin” included black jeans from True Religion and a yellow tank top with rhinestones designed by Spears herself. Spears’s outfits had a duplicate set in case of any problem and were numbered in sequence. The total number of costumes was approximately 350, kept in order by six full-time women. The wardrobe was also revealed to have $150,000 worth of Swaroski crystals.
Concert synopsis
The show was mainly divided into four acts with different themes: The Circus, House of Fun (Anything Goes), Freakshow–Peepshow, Electro Circ and ended with the encore. It began with “Welcome to the Circus”, a video introduction featuring Perez Hilton as Queen Elizabeth I. In the middle of the video, the cylinder screen started to rise, while Spears appeared on the video and shot Hilton with a crossbow, causing him to fall backwards onto the floor. As the video ended, Spears descended from the ceiling on a suspended platform, wearing the headdress, a ringmaster jacket, black shorts, high-heeled boots and carrying a whip. She started with a performance of “Circus”, which featured acrobats taking the stage and spun on giant rings in the air. The song ended with Spears taking off her ringleader jacket to reveal the Swaroski-crystal corset and running into the center of the main stage, as she was surrounded by jets of smoke. She entered a golden cage, where she performed “Piece of Me”, dancing and attempting to escape from her dancers. A brief interlude followed, featuring a performance by acrobats twirling from suspended fabric, simulating a thunderstorm. before Spears went into “Radar” which featured her pole dancing on each of the stage’s rings. The first intermezzo showcased her dancers doing a martial arts inspired dance to the LAZRtag remix of “Gimme More”. In the next section, Ed Alonzo took the stage and Spears played her assistant in “Ooh Ooh Baby” entering a box and being sawed in half. After she came out, she entered another box in the middle of the stage and the performance ended with Alonzo dropping the curtains and showing that Spears had escaped from it, while the top of the box exploded in a shower of sparks. At the same time, Spears reappeared with four female dancers in one of the satellite stages, dancing to “Hot as Ice”. The next song was the Co-Ed Remix of “Boys”, which Spears performed wearing a military costume, while surrounded by her dancers, some of them riding bicycles. At the end of the song she performed a military drill with her male dancers before moving into “If U Seek Amy”, which featured her pushing them with a giant pink mallet, in a similar way to Whac-A-Mole. After a brief interlude, she returned to continue the act with a Bollywood-inspired remix of “Me Against the Music”. She briefly talked with the audience before she sat on a giant umbrella and was lifted into the air to perform “Everytime”.
Critical reception
After Spears’s premiere performance, the tour received mixed to positive reviews from several critics. Stacey Plaisance of the Associated Presscommented that the tour was “another strong step in the right direction” and that Spears delivered “a tightly choreographed, if perfunctory performance”. Ann Powers of the Los Angeles Times stated, “despite that first-night stumble and several numbers in which her dancing was no more than adequate, Spears can safely call this performance a success”. Jon Caramanica of The New York Times said that “[the show] was less a concert than a Las Vegas-style revue of intimidating complexity. Throughout, though she spoke little, Ms. Spears appeared radiant and unfettered, often smiling and never uncommitted”. Dixie Reid of The Sacramento Bee commented that the show was “a mesmerizingly big production with entertaining videos (including the infamous Spears-Madonna kiss), confetti, sparklers and even a stilt-walker. Who could ask for more? Everyone seemed to have a good time at the circus”. Neil McCormick of The Daily Telegraph said Spears is “the queen of production line pop and reclaims that diamanté crown with the most perfectly plastic pop show ever staged”.
People writer Chuck Arnold wrote that Spears “never really hit her old stride [..] there was a lot more strutting than real choreographic feats from [her]”. Jeff Montgomery of MTV both praised and dismissed Spears’s performance saying, “Yes, welcome to Britney’s Circus, a big, huge, loud, funny, nonsensical three-ring affair… She looks great in her myriad of outfits, and she can still move with the best of them. […] It’s just, well, she’s almost lost in the sheer hugeness of the production around her”. Jane Stevenson of Toronto Sun gave Spears’s performance three out of five stars stating there was “so much was going on – there were also martial artists, bicyclists, etc. – there was no time to really assess Spears other than to note that she looked great. [..] She could lip-synch the words (one can assume) and strut around the stage well enough, but there was little in the way of genuine passion, joy, or excitement on her part”. The Hollywood Reporter’s Craig Rosen claimed that “in the end, Britney and company delivered an entertaining spectacle, but one couldn’t help but wish that she would strip it all down and show a little more of herself”. Sean Daly of St. Petersburg Times summed up all the reviews by stating, “When Britney, touring behind her new Circus album, plays the Times Forum, there will be as many people rooting for her success as her failure. [..] But in the end, we’re all envious and thankful, jealous and applauding. We like them/us and hate them/us for the very same reasons”.
Commercial response
A week after The Circus Britney Spears was announced, 400,000 tickets were purchased for the North American shows, which prompted promoters to add seven more dates in Los Angeles, Toronto, New Jersey, Chicago, Long Island, Anaheim and Montreal. Due to demand in the UK, six more shows were added to the initial two, selling more than 100,000 tickets in a week. Spears performance at the American Airlines Arena broke the attendance record previously held by Celine Dion, with a crowd of 18,644 people. The first North American leg, which was sold out, resulted in an average of 20,498 tickets per show and a gross of $61.6 million, becoming the highest grossing tour of the first semester of 2009 in the continent. In addition, the tour grossed $13 million from the London, Manchester and Dublin shows, with a total gross of $74.6 million, ranking as the third highest grossing tour worldwide. The Copenhagen show at Parken gathered 40,000 people, Spears’s largest audience since her 2002 concerts in Mexico City.
The second North American leg was also sold out, with a gross of $21.4 million and it was reported that the tour had grossed $94 million. Her first three shows in Melbourne were also sold out. The four shows at Acer Arena in Sydney sold 66,247 tickets, making Spears the highest selling act ever in the arena. The tour was ranked at number seven on Billboard’s Top 25 Tours of 2009, with a previously reported gross of $94 million. However, only 70 of the 97 shows were counted. The Circus Starring Britney Spears also made Spears rank at number twenty one on the Top Touring Artists of the Decade, becoming the youngest artist in the list and also the fourth female artist, behind Madonna, Celine Dion and Cher. The tour was also ranked as the fourth highest grossing tour of the year in North America, becoming the highest grossing tour of the year by a solo artist. In February 2010, Pollstar released their Top 50 Worldwide Concert Tours of 2009. The tour ranked as the fifth highest-grossing tour, worldwide, of the year, with a gross of $131.8 million. In May 2010, Hollyscoop ranked the tour at the fifth position in their 15 Most Profitable Female Tours Ever list.
Australian leg controversies
Before the first of the Australian shows, Minister for Fair Trading for New South Wales Virginia Judge, said she was aware that Spears would lipsync during the concerts and was considering to include disclaimers on promotional materials and tickets, indicating that portions of the show would be pre-recorded. This measures would mean a change in the country’s legislation similar to the debacle of the 2008 Summer Olympics opening ceremony. Judge further explained her position saying, “Let’s be clear – live means live. If you are spending up to $200 I think you deserve better than a film clip”. Tour director Steve Dixon defended Spears, claiming, “This is a pop spectacular, this is a showband show. You come for the experience. There is a lot to see about this show, there’s nothing like this in the world. Britney Spears will entertain you, that’s what people come for. We absolutely give them a show”. After opening night in Perth, The Advertiser writer Rebekah Devlin reported that a number of fans had walked out of the show. They were apparently “disappointed” and “outraged” regarding Spears’s lip syncing and subdued dancing. Australian tour promoter Paul Dainty talked about the situation saying,
“It’s the biggest lie I’ve ever heard. I’m so angry. We can take heat if there’s something wrong and people can review shows badly – that’s something you have to live with – but to say people stormed out of the show was an absolute fabrication. Britney is aware of all this and she’s extremely upset by it. She’s a human being. I’m embarrassed, with such a big international entourage here with Britney, to be part of the Australian media when I see that kind of totally inaccurate reporting. It’s been all over the internet for nine months, the inference is that we tried to hide this. It’s been the opposite. This show is about an incredible spectacle, which it is”.
Spears’s manager Adam Leber responded in his Twitter account, saying, “It’s unfortunate that one journalist in Perth didn’t enjoy the show last night. Fortunately the other 18,272 fans in attendance did”. Spears’s official website also posted a list of positive reviews from a number of fans. Burswood Dome also issued a statament reading, “Last night’s concert (Friday) saw record crowds turn out for her first performance in Perth and from Burswood’s perspective the event was a huge success. Early media reports that hundreds of fans left the concert early cannot be substantiated and Burswood has received no complaints about the concert”. Finally, Spears addressed the situation according to BBC Online. She was quoted as saying, “I hear there is a lot of controversy in the media about my show. Some reporters have said they love it and some don’t. I came to Australia for my fans”. The negative media attention continued after her show in Melbourne when it was alleged that fans had placed tickets for the remaining Australian shows on sale on the online shopping website eBay, for as little as 99 cents. However, Dainty said that the holders of the tickets were not Spears’s fans, stating “They’re just profiteers. They buy tickets for $200 and think they that when the concerts sell-out they will offload them for $500”.
Broadcast and recordings
During the tour, there were many speculations that the shows in Las Vegas on September 26, 27, 2009 would be recorded in 3D. Professional footage also surfaced online of the Copenhagen show. On November 12, 2009, Britney’s manager, Adam Leber, posted on his Twitter account that there were “…No plans for a Circus Tour DVD at the moment.” On June 26, 2012, rumours arose on celebrity blogger Perez Hilton’s website stating that there was a DVD to be released after what appeared to be a trailer of unseen concert footage surfaced online. Despite this, no official DVD or recording has been released of the concert tour.
Setlist
Act 1: Circus
- “Circus” (Funky Remix)”
- “Piece Of Me”
- “Radar”
Act 2: House of Fun (Anything Goes) - “Ooh Ooh Baby” / “Hot as Ice”
- “Boys”
- “If You Seek Amy”
- “Me Against the Music” (Bollywood Remix)
- “Everytime”
Act 3: Freakshow/Peepshow - “Freakshow”
- “Get Naked (I Got a Plan)”
- “Breathe on Me”
- “Touch of My Hand”
Act 4: Electro Circ - “Do Somethin'”
- “I’m a Slave 4 U”
- “Toxic”
- “…Baby One More Time” (Remix)
Act 5: Encore - “Womanizer” (Extended Remix)
- Other songs performed in select dates include: “Mannequin”, “You Oughta Know” and “I’m Scared”.
- “Touch of My Hand” was removed in the middle of the tour.
Tour Dates
Cancelled Shows:
- July 24, 2009 – TWKS – Warsaw, Poland – Reason: Contractual dispute
Box Office