In an unexpected twist, Sam Asghari, Britney’s ex-husband, is currently appearing on the popular U.S. reality show The Traitors. Asghari, who gained some level of fame due to his brief marriage to the pop star, has now stepped into the competitive world of reality TV. However, there’s one problem: both his fellow contestants and the viewers seem to have no idea who he is.

While Asghari is no stranger to the public eye, having built a career as a fitness model, actor, and influencer, his fame doesn’t seem to have translated into widespread recognition. In The Traitors, which involves strategic gameplay and psychological manipulation among a group of contestants, Asghari’s presence has raised eyebrows — but not because of his celebrity status. The show’s participants and audience alike appear to be largely unaware of his connection to Britney Spears, with some even admitting they don’t know who he is at all.

This surprising turn of events raises an interesting question: How well-known is Sam Asghari outside of his relationship with one of the world’s biggest pop stars? Despite his efforts to carve out a career of his own, his name has been primarily associated with his marriage to Spears, which was a short-lived chapter in both their lives.

Asghari’s role in The Traitors could offer him the opportunity to redefine his public image, or it could underscore how challenging it can be for individuals to step out of the shadow of a famous partner. For now, though, it seems that Sam Asghari is still working on making a name for himself — even if viewers and contestants are still trying to figure out who he is.