1999 — …Baby One More Time Tour

  • Duration: June 28, 1999 – September 15, 1999
  • Shows: 56
  • Photos: Click here

The …Baby One More Time Tour was Britney’ debut headlining concert tour, and promoted her similarly titled first album. Spears designed the stage and worked on the fashion with Gia Ventola. During the 1999 concerts, Spears sang a number of cover versions by well-known artists such as Madonna, Janet Jackson and Journey. The tour received mostly positive reviews from critics, who called Spears’s performance “assured and energetic”.


Set List

  1. “(You Drive Me) Crazy”
  2. “Soda Pop”
  3. “Born to Make You Happy”
  4. “From the Bottom of My Broken Heart”
  5. “Vogue” (Dance Interlude)
  6. 80’s Medley:
    1. “Material Girl” (Madonna cover)
    2. “Black Cat” (Janet Jackson cover)
    3. “Nasty” (Janet Jackson cover)
  7. “The Beat Goes On”
  8. “I Will Be There”
  9. “Open Arms”
  10. “Sometimes”
  11. …Baby One More Time”

Background and development

On March 5, 1999, it was reported that Spears was planning her first headlining tour to support her first studio album, …Baby One More Time (1999). Shortly after, she announced that the tour would start in July. On May 12, 1999, Tommy Hilfiger was announced as the main tour sponsor. During the time of the announcement, Spears was being featured in the “AllStars” campaign launched by the company. Hilfiger spoke about the sponsorship saying,

“My passion for music has always inspired my designs. This year we have really put music in the forefront of everything we do. Britney represents the spirit of Tommy Jeans and of youth today. I cannot think of a better way to continue this exciting year by sponsoring one of today’s hottest, young recording artists”.

The secondary sponsor was supposed to be Nestlé, but they pulled out soon after provocative photographs of Spears shot by David LaChapelle were published in Rolling Stone. Tour dates were released through Pollstar on April 9, 1999, with the tour kicking off on June 28, 1999, in Pompano Beach, Florida. Several dates were added and rescheduled, and the complete schedule was released two months later.

Spears talked to CNN about her involvement during the development of the tour, stating that she had designed the entire tour herself, including costumes and concept. Spears worked with fashion designer Gia Ventola to create the costumes for her and the dancers. The proscenium stage was simple and had only one main prop, a staircase in the middle. The band was in both sides of the staircase and consisted of five musicians. There were also six dancers, that took the stage during interludes. The setlist consisted of eight songs from her debut album and several covers by well-known artists.


Concert synopsis

The show began with a dance introduction by Spears’ dancers among smoke effects. She appeared shortly after at the top of the staircase wearing a hot pink vinyl tube top and white vinyl pants with pink knee patches, to perform “(You Drive Me) Crazy”. In “Soda Pop” she danced and interacted with the audience, before leaving the stage while her dancers continued. She appeared sitting on the staircase to sing “Born to Make You Happy” and “From the Bottom of My Broken Heart”. The show continued with a dance interlude set to Madonna’s “Vogue” in which she named Madonna and Janet Jackson as her biggest inspirations. She then took the stage to perform a cover of Madonna’s “Material Girl”. After this, she performed two covers of Janet Jackson songs, “Black Cat” and “Nasty”. She ended the section with a performance of Sonny & Cher’s “The Beat Goes On”, accompanied by psychedelic lights. After a dance interlude, she performed the album track “I Will Be There” and a cover of “Open Arms” by Journey, ending with a smile at the top of the staircase. After “Sometimes”, she waved and left the stage. The encore consisted of a performance of “…Baby One More Time”, in which Spears wore a black bra under pink halter, a pink sequined plaid mini-skirt, and black thigh-high stockings.

Critical reception

The tour garnered generally positive reviews from critics. Jeffrey Haney of the Deseret News described the show as “funky and flashy”. A reporter from USA Today called Spears’ performance “assured and energetic”. Jim Farber of the New York Daily News pointed out that Spears seemed to have two personas during the show, one when singing songs from her album and a more edgy look when singing the covers. He also added that “Spears’ nods to edginess no doubt reflects her desire to grow into a more mature career”. Jane Ganahl of the San Francisco Chronicle said that “she may be somewhat entertaining, but she’s also just another prefab act – longer on packaging than actual talent”.


Broadcasts and recordings

In August 1999, the concert in Orlando, Florida was filmed for the Disney Channel in Concert series which Spears was also joined by New Kids On The Block member Joey McIntyre (who was embarking on his solo career). The concert entitled Britney Spears & Joey McIntyre in Concert aired on October 16, 1999. In the special, Spears performed 7 songs in front of the Rock ‘n’ Roller Coaster Starring Aerosmith attraction at the Disney MGM Studios. It also featured Spears visiting her former routes working at the park during her year’s of the Mickey Mouse Club and shopping at Downtown Disney with her dancers.

Opening acts

  • C-Note (North America)
  • Steps (North America)
  • Boyz N Girlz United (North America)
  • Joey McIntyre (North America) (Orlando show only)
  • P.Y.T. (North America)
  • Michael Fredo (North America)
  • 3rd Storee (North America)
  • Divine (North America)
  • Sky (Canada)


Date City Country Venue
North America
June 28, 1999 Pompano Beach United States Pompano Beach Amphitheatre
June 29, 1999 Tampa USF Sun Dome
July 1, 1999 Atlanta Atlanta Civic Center
July 2, 1999 Myrtle Beach House of Blues
July 3, 1999 Doswell Paramount Theatre
July 5, 1999 Bethel Max Yasgur’s Farm
July 6, 1999 Washington, D.C. DAR Constitution Hall
July 7, 1999 New York City Hammerstein Ballroom
July 8, 1999 Hershey Star Pavilion at Hersheypark Stadium
July 9, 1999 Scranton Montage Mountain Amphitheater
July 10, 1999 Darien Center Darien Lake Performing Arts Center
July 11, 1999 Schenectady Proctor’s Theatre
July 13, 1999 Hamilton Canada Copps Coliseum
July 14, 1999 Toronto Molson Canadian Amphitheatre
July 16, 1999 Ottawa WordPerfect Theatre
July 17, 1999 Montreal Molson Centre
July 20, 1999 Winnipeg Centennial Concert Hall
July 21, 1999 Saskatoon Saskatchewan Place
July 22, 1999 Edmonton Skyreach Centre
July 23, 1999 Calgary Canadian Airlines Saddledome
July 25, 1999 Vancouver General Motors Place
July 26, 1999 Seattle United States Seattle Center Arena
July 27, 1999 Hillsboro DeMar Batchelor Amphitheater
July 29, 1999 Oakland Paramount Theatre
July 30, 1999 Paso Robles CMS Grandstand Arena
July 31, 1999 Los Angeles Universal Amphitheatre
August 3, 1999 Brighton Bromley Companies Stage
August 4, 1999 Denver Paramount Theatre
August 6, 1999 Arlington AT&T Music Mill Amphitheater
August 7, 1999 Houston Aerial Theater
August 8, 1999 New Orleans Lakefront Arena
August 10, 1999 Memphis Mud Island Amphitheater
August 11, 1999 Nashville Grand Ole Opry House
August 13, 1999 Eureka Old Glory Amphitheater
August 14, 1999 Omaha Ak-Sar-Ben Coliseum
August 15, 1999 Sioux Falls[F] W.H. Lyon Fairgrounds Grandstand
August 17, 1999 Rosemont Rosemont Theatre
August 18, 1999 Columbus Veterans Memorial Auditorium
August 19, 1999 Fairlea State Fair Event Center
August 20, 1999 Adrian Lenawee County Event Grounds Bandshell
August 21, 1999 Orlando Hard Rock Live
August 25, 1999 Indianapolis Egyptian Room
August 26, 1999 Cleveland Nautica Stage
August 27, 1999 Mason Timberwolf Amphitheatre
August 29, 1999 Upper Darby Tower Theater
August 30, 1999 Essex Coca-Cola Grandstand
September 1, 1999 Boston FleetBoston Pavilion
September 2, 1999 Geddes New York State Fair Grandstand
September 3, 1999 Wallingford SNET Oakdale Theatre
September 4, 1999 Baltimore Pier Six Pavilion
September 5, 1999 Allentown Allentown Fairgrounds Grandstand
September 10, 1999 Salt Lake City Utah State Fair Grandstand
September 11, 1999 Hutchinson KSF Grandstand
September 12, 1999 Detroit State Theatre
September 14, 1999 Allegan ACC Grandstand
September 15, 1999 York Grandstand at the York Fair