Curious is the first fragrance by Britney for Elizabeth Arden, released in September 2004. Spears reportedly earned $52 million from the endorsemet.
Curious was released in September 2004, and was very successful internationally. It was the number one fragrance of 2004 in department stores, and in 2005, “Curious” was honored by the Fragrance Foundation as Best Women’s Fragrance.
The fragrance is a white floral scent. Its notes are Louisiana magnolia, golden Anjou pear, lotus flower, tuberose, star jasmine, pink cyclamen, vanilla-infused musk, sandalwoodand blonde woods.
Elizabeth Arden put a special vanilla infused musk in it and added Louisiana magnolia. Spears said that the magnolia reminds her of home.
The fragrance was shown in Spears’ “Circus” music video.
The TV advertisement for Curious, “Hotel Rooms,” was conceived at agency Goodby, Silverstein & Partners and directed by Dave Meyers through production company @radical.media. The set was built on a stage instead of in an actual hotel. Actor Eric Winter plays Spears’ love interest in the TV commercial.
It starts off with Winter and Spears noticing each other before they go in their neighboring hotel rooms. Then, they are shown thinking about each other with Spears walking towards the door to Winter’s hotel room. Then, fantasies of Spears and the latter having sex are shown mixed with things like a cartoon, a flower and a rodeo. It ends with Spears gazing at the camera.
Curious” is an eau de parfum, and is available in 50 and 100 mL bottles (also available in various smaller volume – 5mL, 10mL and 30mL for some giftset). The bottle is light blue in colour, and is accented with two dangling pink hearts. The 100 mL bottle includes a spray atomizer. Apart from these bottles of perfume, there are also:
- “Deliciously Whipped!” 200 mL Body Soufflé
- “Lather Me Up!” 200 mL Shower Gel
- “You’re So Smooth!” 200 mL Body Polish
- “Totally Ticklish!” 20 g Body Shimmer
- “Write On!” 14 g Perfumed Shimmer Stick
- “Two Tempting!” 5 mL Fragrance Roller Ball and Lip Gloss Duo
- 8ml Lip Gloss (tube format, available with gift set editions)