Finally, Britney’s team spoke about what happened with the original video for Make Me directed by David LaChapelle. Well, we wish they didn’t… As always, nothing happened. We are just creating stories.
And we still don’t understand why we ended up getting the cheapest video ever who looked like a Lizzie McGuire’s nonsense video.
Anyway, here’s the full interview of her team with Los Angeles Time.
At the 2016 MTV Video Music Awards, there was one pop star with more at stake than any other that night: Britney Spears.
Her last appearance — in 2007 — was a disaster, with the singer famously stumbling through her performance.
Not so this year, when Spears — long since removed from the time when she was a tabloid fixture and late-night punchline, slinked across the stage to her steamy comeback single, “Make Me,” the lead track from her recently released album, “Glory.”
Spears’ much-hyped return to the VMAs last month helped launch her album. “Glory” debuted at No. 3 on this week’s Billboard 200 after selling 111,000 equivalent album copies, according to Nielsen Music.
For “Glory,” her ninth album, the singer opted for tradition at a time when artists such as Frank Ocean, Rihanna and Beyoncé are finding new ways to redefine conventional releases.
“What we didn’t want to do was a secret release in the middle of the night,” RCA President Tom Corson said of her label’s strategy.
“Pop audiences want to hear something. They want to be informed and educated about [an album] to some degree. Before the advent of streaming, we would have eight- to 12-week setup cycles for major superstar acts.”
The lead-up to “Glory” was condensed into a “very reasonably tight window,” with a six-week promotional blitz that culminated with the VMAs, an appearance on James Corden’s wildly popular “The Late Late Show” segment “Carpool Karaoke” and a mini-concert on “Today” that was beamed from Spears’ hit Las Vegas residency, “Piece of Me.”
Work began on the album a year and a half ago.
“I wanted to go after a whole different vibe and try new things,” the singer said via e-mail ahead of a recent Vegas performance.
Continue reading Larry Rudolph on Make Me Original video: “It’s really simple. The video just didn’t work”